Author
Kasturi from invideo
Kasturi is a Mumbai-based policy researcher and freelance writer who regularly contributes to invideo blogs. Her work experience spans documentary filmmaking, academic research for non-profits in India, and business development and marketing in Mumbai's start-up ecosystem. She's passionate about equitable sustainability, enjoys ramen, and loves Wordle.
How to Grow Your Brand with Content in 2026: A Step-by-Step Guide
Back in 1996, Bill Gates famously declared that “content is king”. Fast forward to 2026 and content is central to every brand’s marketing efforts. Businesses that use content marketing reported 30% hi
How to Create Successful Marketing Campaigns in 2026: Step-by-Step Guide
Marketing campaigns can make or break your company, a fact proven by giants like Uber, Pinterest, and Dropbox that have become household names all over the world as a result of their strategic marketi
2026's Top 5 Healthcare Digital Marketing Strategies
How people engage with healthcare has undergone a tectonic shift in the past few years thanks to the internet. Massive shifts can already be seen in the form of emerging digital health platforms, tele
23 Thumb-stopping Instagram Stories Ad Examples to Grow Your Brand in 2026
Instagram Story ads are a promising business avenue in the tap economy, and there’s proof: case studies show 73% higher click-through rates, an 18% increase in sales, and a 41% increase in product pag
12 Effective Real Estate Marketing Materials To Use In 2026
Despite the pandemic causing a lot of uncertainty across different businesses and industries across the world, the real estate space continued to grow in the last two years. In the US alone, the Censu
How to Post a Video on LinkedIn in 2026: Step-by-Step Beginner’s Guide
LinkedIn Videos get 3x more engagement than text posts and are the most reshared form of content on the platform. But if you are just getting started with LinkedIn video, it can get super tricky to ke
15 Best Christmas Commercials That Will Fill Your Heart with Joy
This is the season to be jolly and, if you’re in marketing, to be launching your holiday commercials! From November to December, while the rest of the world soaks in the festive spirit, creatives all
How to Make a Video Montage in Under 5 Minutes | Step-by-Step Guide
A montage is a powerful storytelling tool. It’s been used for years in the world of cinema to convey emotion and drive a message, while simultaneously adding a whimsical, dramatic, and impactful momen
Best Time to Post Reels on Instagram (2026)
Post Reels when your audience is most active, and let your Insights data guide you.Review your top-performing Reels to spot patterns in days and times that drive engagement.Weekday mornings and early